Social Media Training
So you want in on one of the most popular growing occupations: social media management. Great, but where should you start?
First, it’s important to grasp the full meaning of the job and look closely at the different types of positions within that broad category. Doing a quick Wikipedia search will tell you that social media involves the interaction between organizations, communities, and individuals through the web, granting accessible and nearly unlimited flows of information and ideas. The core of an occupation in social media is to analyze and develop effective communication techniques through mediums such as forums, blogs, podcasts, photos, videos, and more. It involves the practice of following trends, appealing to a wide array of audiences, developing proposals for marketing products, creating an online identity and reputation and more.
Secondly, you’ll want to learn at least the basics for navigating the most popular social media outlets. If you already have this under your belt, great; just take the time to explore all the settings, preferences, tabs, and features that you may not have particularly explored yet. If you feel new to the area, it’s likely that you at least are familiar with one site, such as Facebook, which has grown exponentially since its release. No worries, most of us do not have a full grasp of each and every interactive site, and it’s not required. But a general grasp of social media etiquette is imperative. While doing this self-training, it is helpful to not only look over the site’s many functions, but to research articles related to its image and usefulness.
After you’ve done this, you can sign up for training with social media professionals. These individuals can be skilled in many different kinds of social media strategy including being knowledgeable about the legal issues pertaining to media content, consulting for small or large companies, customizing applications for efficiency and popularity, monitoring live community activity, optimizing search engine web content, and measuring influence on a blog or website.
Many sites are now advertising online training, while another popular option is to hire a social media professional to do consulting and training within your organization. Either way, times are changing, and having your team be trained in the skillful integration of your group to your audience can be invaluable.