Social Job Search Etiquette Says Don't DM The Hiring Manager
Twitter can be a great resource to find information from companies before others. It can also be a great way to connect with companies and specific people working inside of a company. However, you have to be careful that you don't end up being too creative.
Are you following a company you’re interested in working for? Thinking about direct messaging the hiring manager? I’d think twice about that one.
Sure, if you can direct message them at this point, that means they have chosen to follow you also, which is great. But twitter accounts, new or old, popular or unpopular, have the tendency to become spammed with direct messages, whether they are automated replies for follows or ads by companies. Soon enough, the account’s inbox is full of junk, and important messages, if any, can be easily lost in the crowd.
So when you send a direct message, chances are the person you are sending it to won't get it. Not to mention, that some people consider DM's to be more private, so it may be more appropriate to think about other alternatives.
A solution to this is simply to contact the company or hiring manager in another way, still with Twitter, if you want. Try sending them an @reply, which will be more often checked by whoever is running the company’s account. But beware, these messages will be public and available for anyone to see, so keep your words smart and sharp!
Or how about sticking to good ol’ email? Your message will be more informative and not linked with your twitter account, which they most likely will check if contacted. Additionally, it may just be more professional.
Still, if you’re looking for a more innovative way to catch your potential employer’s eye by bringing in a bit of personality, make sure to scan the content on your page first just in case. Then send a Tweet mentioning the person, and see what happens. It will make you stand out in the crowd and many Twitter users like getting mentioned. So try that approach - it is much more likely to produce success as compared with the dreaded direct message (DM) approach.